Joel Rackham

Besides being a self proclaimed fashion expert, Joel has had a successful business career with multiple start-ups and serving as a go-to-market strategist for large companies.

Joel’s passion for cycling goes back over 25 years when he started racing as a junior on fully rigid mountain bikes. He has since launched one of the largest cycling clubs in Utah, and was a co-Founder in a charity that promotes cycling safety and training to at-risk youth.